Portfolio of Maja Bergstrand

Sj Prio

SJ is Sweden's biggest railway company with a large amount of member travellers. Read more...

Sj wanted us to find a way to give their frequent travellers more value and improve the assoications of the brand. We decided to do an app, develop and visualized a concept. The concept was presented and visualized in this movie.The app were eventually developed by Oracel and also presented at Oracle OpenWorld 2009.

My role: Planer/Concept .

Diesel U:music

Diesel U:Music is an music community where artist and bands can upload their work and music. Read more...

Diesel came to us and asked for a new digial, inovative concept and re design for D.U.M., a concept and design that would give more attention and natural associations between the brand diesel and music. We worked with focus groups and tried to find a unique concept for them. The result was a complete re-design a inovative musicplayer and some marketing strategies.

My role: Planer/research and marketing strategies

53Colors.com 3rd of April

This was part of the marketing and promotion module. The task was to create a concept to promote our class and find different ways to market it. Read more...

A concept was born and we brought it to our internal Event group. We started out with looking for different possibilities and solutions to apply the concept to the release party. We took an early decision to offer our guests something beyond the ordinary. The idea was to offer a celebration that would give the class site and the concept opportunity to live on long after the initial celebration is over. I were involved in a number of groups during this modul. Concept,event,sponsorship and the steering group.

My role: Project Manager/production manager.

Pepsi Mucho Rambaldo/Dallas

In the spring of 2008 an advertisement for Pepsi Norway was broadcasted. Read more...

The viewer was asked to participate in a contest with Pepsi to win tickets to a major music festival in Hove, Norway. The concept and production was provided by Dallas STHLM.

My role: Production assistant

53Colors goes Berlin

The assignment was to Promote yourself, our class, our program and the school. Read more...

We had to find new ways and also widen our perspective in marketing, since it´s not only digital media. We decided to do something different that would give other associations with Hyper Island and digital media.We were given the right to paint a 15x15 meter wall in Berlin, and we could do whatever we wanted with it. We wanted to paint this wall, and make it ours. The project that followed was a challenge and it really widened my knowledge in project management.
Six artists from a company called Kollektivet livet in Stockholm were contacted, and we started a collaboration with them. They were handed a breif that asked them to outline a motive for the wall that had to symbolize our class, our concept and also appeal to the public. And they had to paint it within 4 days.
The project included booking flights, call media and sponsors, get in contact with photographers, and more. 10 students and six painters went to Berlin and the result was awesome.

My role: Project Manager/production manager

Eurocard/Dallas

To your Eurocard you can install the feature to divide the payments on your purchases. Read more...

The purpose of this site is, that in a pedagogical way, explain how this is done. The brief was to make a banner for this campaign.

My role: Project Manager

Great Minds

The Project life cycel was our first project we worked with sharp clients. We were assigned a company that is not yet on the market. Read more...

The brief said that they wanted us to develop presentation materials that they could make use of when meeting potential investors. Four weeks later we delivered , name proposal, a graphic profile, videoplayer, site layout and a site design for a campain site together with technical documents and a presentation. Concept development with internet strategy and competition analysis.

My role: Project Manager/conceptual design